About Us

Mission Statement

The Greater New Orleans Hotel & Lodging Association (GNOHLA) is a membership-based, not-for-profit, private association representing the hotel and lodging industry in the Greater New Orleans area. The association is devoted to:

  • representing the rights and interests of the New Orleans hotel and lodging and hospitality industries through education, political action, communication, and marketing; 
  • providing member benefits that improve the financial position and public awareness of its members; 
  • supporting strategic alliances to promote the value of New Orleans tourism and travel.


GNOHLA conducts educational programs at all levels of hotel operations as required by the membership’s most current management and staffing needs.  Some of our most popular programs offered include:

  • Effective Communication Skills
  • Dealing with Difficult Employee Relations
  • Supervisory Skills Seminar
  • Team Building & Motivation
  • State of the Pace presented by the New Orleans CVB & N.O. Convention Center 


Most seminars are approved for 1 point toward AH&LA recertification. 

Pricing is set at $65 for members and $95 for non-members. For additional information, please contact kristyn@gnohla.com 

The Association also supports the Greater New Orleans Hotel & Lodging Association Hospitality Education Foundation; the University of New Orleans Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration; the Delgado Community College Hospitality Management and Orleans Parish Public Schools and affiliated High School Travel & Tourism Academies, both financially and through an advisory capacity.  


The Association provides for an exchange of ideas and disbursement of information through printed matter, electronically, and through scheduled meetings.


The Association conducts appropriate surveys and informational gathering activities necessary to provide management with adequate decision making tools. It identifies new services which could be rendered to members to increase profits and operational efficiency, and expands services to assist multiple disciplines within the industry at the department-head level, as well as in the other areas of management.


The Association undertakes those marketing activities deemed necessary by the membership to improve their business climate. It also monitors and supports the activities of the New Orleans Tourism Marketing Corporation, the Ernest N. Morial Convention Center, and the New Orleans Convention and Visitors Bureau, providing input and direction to improve the potential for successful results. The Association fosters relationships with all marketing entities (Aviation Board, Jefferson Parish, Pontchartrain Center, Alario Center, etc.) in order to maximize all efforts for business development.

Civic/Professional Relations

The Association strives to create a positive professional image of the lodging industry to the community. It assumes an active, visible role in community issues as deemed appropriate by the membership, and maintains active professional cooperative relationships with all business/tourism entities. The Association works with local/regional/national media in representing the industry in a professional manner.

Issue Responsiveness

The Association is responsive as a troubleshooter on behalf of the industry to minimize criticism, maintain business levels, and foster public awareness and understanding. It also works with those industry organizations necessary to maintain or secure groups or special events which need special care above the industry norm.

Safety and Security

The Association publicly and financially support efforts of the NOPD and the New Orleans Police and Justice Foundation to continue the reduction of crime in our community. It maintains vigilance in the support of law enforcement and homeland security, and heightens awareness within the industry and community of the need for full support in this area.