February 23 2012 | Latest NewsSmith Travel Research found occupancy higher in January for the second straight year.
February 22, 2012
Christian Moises, CityBusiness Staff Writer
New Orleans-area hotels saw a second straight year-over-year increase in occupancy in January with the eighth highest occupancy rate among the top 25 markets Smith Travel Research tracks. The 60.3 percent rate was up from the December rate of 56 percent and from the 56.7 percent figure in January 2011.
Oahu, Hawaii, had the highest rate at 87 percent, while the Norfolk-Virginia Beach, Va., area had the lowest at 36.2 percent.
Rooms in the New Orleans area were the fifth most expensive at an average of $145.16 a night, more than the $118.81 figure in December and the $117.01 average during the same month a year ago. The New York area was the most expensive at $188.05.
The national occupancy rate was 49.4 percent, up from the 47.6 percent in December and from the 47.5 percent rate in January 2011. The average nightly room rate was $100.74, more than the $99.67 in December and than the $96.97 average a year ago.
Hotels in the New Orleans area, according to Smith Travel, include Jefferson, Orleans, Plaquemines, St. Bernard, St. Charles, St. James, St. John and St. Tammany parishes.