January 30 2013 | Latest NewsLast minute cancellations are the key.
January 29, 2013
By Richard A. Webster, NOLA.com | The Times-Picayune
Hotels for Super Bowl 2013 in New Orleans are all but officially sold out after the National Football League announced Tuesday (Jan. 29) that it is not releasing any of the rooms it controls. “The NFL rooms are fully accounted for,” said Michael Signora, vice president of communications.
When the league first announced that Super Bowl XLVII would be held in New Orleans Feb.3, it blocked off 90 percent of all the hotel rooms in Orleans and Jefferson parishes for team owners, corporate executives, sponsors and major advertisers at a set rate negotiated with hoteliers.
Some expected the NFL to release a portion of those rooms closer to game day so they could be rented to the public. People still searching for hotel rooms in New Orleans will have to depend on last-minute cancellations, said Mavis Early, executive director of the Greater New Orleans Hotel and Lodging Association.
Twenty-six hotels polled Friday (Jan.25) reported occupancy rates of 99.4 percent, Early said.