New Orleans top of occupancy list

Posted on: September 20 2012
For week ending September 15, 2012, New Orleans in the top 25.

September 20, 2012

By Rachel Spann Urie,

HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced mostly positive results in the three key performance metrics during the week of 9-15 September 2012, according to data from STR, parent company of

Overall, the U.S. hotel industry’s occupancy ended the week nearly flat with a 0.5% decrease to 66.2%, average daily rate was up 3% to $108.62 and revenue per available room ended the week with an increase of 2.5% to $71.90.

Among the chain-scale segments, the luxury segment ended the week nearly flat with a 0.6% occupancy increase to 77.8%. The upper-upscale segment fell 1.2% in occupancy to 76%, reporting the largest decrease in that metric.

The upscale segment rose 4.2% in ADR to $120.84, experiencing the largest increase in that metric. The upper-upscale segment followed with a 3.6% ADR increase to $162.89.

The upscale segment (+3.4% to $91.22) and the upper-midscale segment (+2.9% to $68.53) posted the largest RevPAR increases for the week.

Among the top 25 markets, New Orleans rose 26% to 75.5%, reporting the largest increase in occupancy. Minneapolis-St. Paul fell 5.9% in occupancy to 75.7%, ending the week with the largest decrease in that metric.

Two markets experienced double-digit ADR increases: Oahu Island, Hawaii (+12.6% to $183.93), and Chicago (+11.7% to $155.36). St. Louis reported the largest ADR decrease, falling 4.3% to $86.92.

Four markets achieved RevPAR increases of more than 10%: New Orleans (+33.1% to $83.96); Chicago (+16.8% to $132.59); Oahu Island (+13.8% to $158.81); and Detroit (+10.6% to $55.04). St. Louis fell 8.4% in RevPAR to $54.96, reporting the largest decrease in that metric.