New Orleans tops ADR, RevPAR weekly increases

Posted on: October 25 2012
October 25, 2012
By Rachel Spann Urrie,

HENDERSONVILLE, Tennessee—New Orleans reported the largest increases in average daily rate and revenue per available room during the week of 14-20 October 2012, according to data from STR, parent company of

The market’s ADR rose 20% to $161.95 and its RevPAR increased 36% to $137.13. Hotels in New Orleans also posted an average occupancy of 84.7%, up 13.3% from the year before.

Overall, the U.S. hotel industry’s occupancy rose 1.9% to 67.3%, its ADR was up 4.2% to $110.13 and its RevPAR increased 6.2% to $74.16.

Among the top 25 markets, Detroit posted the largest occupancy gain, increasing 16.4% to 74.5%. Orlando, Florida, posted the only double-digit decrease, falling 11.5% in occupancy to 68%.

Orlando also reported the largest decreases in ADR (-8.7% to $93.83) and RevPAR (-19.2% to $63.80) for the week.

Three markets, other than New Orleans, achieved ADR increases of more than 10%: San Francisco/San Mateo (+18%to $206.29); Detroit (+11%to $84.20); and Oahu Island, Hawaii (+10.2% to $187.74).

Four markets, excluding New Orleans, experienced RevPAR increases of more than 15%: Detroit (+29.2% to $62.74); San Diego (+22.3% to $105.46); San Francisco/San Mateo (+21.9% to $182.71); and Denver (+18.6% to $79.21).

Among the chain-scale segments, the independent segment reported the largest occupancy increase, up 2.8% to 63.7%, followed by the midscale segment (+2.7% to 59.9%) and the upper-midscale segment (+2.6% to 70.2%).

The upper-upscale segment rose 5% in ADR to $167.59, reporting the largest increase in that metric, followed by the independent segment with a 4.6% increase to $105.19.

The independent segment (+7.5% to $67) and the upper-midscale segment (+6.7% to $70.04) reported the largest RevPAR increases for the week.