Louisiana is expecting to draw more international visitors with a new direct flight from New Orleans to Germany that starts May 3, and state officials are in Berlin this week to promote it.
The Louisiana Office of Tourism is at ITB 2017, one of the largest travel trade shows in the world. The department is sharing exhibit space with Condor Airlines, which will offer the nonstop route from New Orleans to Frankfurt, Germany.
Germany is one of the three most important overseas markets for Louisiana, according to a news release from the Office of Tourism. German visitors make up nearly 10 percent of all international visitors to Louisiana.
For about 79 percent of German visitors, their trip to Louisiana is their first. For those visiting the state multiple times, the average visitor has made three trips to the state.
The department estimates that while in Louisiana, German visitors usually stay for seven nights, spending nearly $400 a day per person.
Louisiana saw a 36 percent increase in international tourism in 2015, and the Condor flight will make direct travel even easier, Lt Gov. Billy Nungesser said.