Advocate staff report - MAY 16, 2018 - 9:39 AM (0)
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A well known New Orleans tourism agency is adopting a new label.
The New Orleans Convention and Visitors Bureau, which in part serves to drive tourism to the city, announced Wednesday it would rebrand under the name New Orleans & Company.
The agency, over 58 years, "has produced millions of jobs, billions of dollars of city revenue, and sustained the creation of thousands of small businesses," according to a news release.
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The new iteration of the agency plans to focus on growing the cultural economy and hospitality enterprises as well as driving dynamic, sustainable business growth and career-oriented job creation, the release said.
"Our new name embodies the inclusiveness we value, with Company representing our many members and partners, the more than 100,000 employees directly employed in the tourism industry in New Orleans, the culture-bearers and creators who shape and carry on our traditions, and, of course, the visitors we welcome as our guests," the release said.
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has produced millions of jobs, billions of dollars of city revenue, and sustained the creation of thousands of small businesses