The Association undertakes those marketing activities deemed necessary by the membership to improve their business climate. It also monitors and supports the activities of the New Orleans Tourism Marketing Corporation, the Ernest N. Morial Convention Center, and the New Orleans Convention and Visitors Bureau, providing input and direction to improve the potential for successful results. The Association fosters relationships with all marketing entities (Aviation Board, Jefferson Parish, Pontchartrain Center, Alario Center, etc.) in order to maximize all efforts for business development.