Iberville Housing Redevelopment and surrounding retail planned

November 1 2010 | Latest News
Developer envisions downtown complex

Sunday, October 31, 2010
By Katy Reckdahl

Developers tapped to recreate the Iberville public housing complex say they can also build a retail development nearby that could rival Lakeside Shopping Center.

The Housing Authority of New Orleans and the city are hoping for the chance to redo Iberville with a Choice Neighborhoods grant from the federal Department of Housing and Urban Development. The program will award a total of $62 million for as few as two sites, out of a field of perhaps hundreds of applicants.

A public investment of that magnitude could do more than just recast the old brick housing development at the edge of the French Quarter, officials and developers say. With a simultaneous boost from two new hospitals and a possible government reuse of Charity, they say, that part of downtown could see its population triple and its median income rise exponentially -- and in turn become an attractive site for retailers.

New Orleanians have long lamented the decline of Canal Street shopping and the need to go elsewhere for even the most basic goods.

Iberville residents mourn the loss of shopping too, said Elaine "Mawmaw" Robiho, 62, a member of the new seven-member Iberville resident committee giving input on the redevelopment. "They wouldn't mind seeing Canal Street revitalized, that's what people back here say," said Robiho, waxing nostalgic for the days of shopping nearby at Maison Blanche and D.H. Holmes department stores. "Canal Street was our thoroughfare, where we met anyone and everyone," she said.

Developer Pres Kabacoff, who was tapped by HANO to lead the envisioned Iberville redevelopment, said that a key reason for the downtown retail desert is that the French Quarter portion of Canal and its narrow side-by-side buildings provide few available properties big enough for national and big-box retailers to make a profit.

Those impediments fall away across Basin Street, said Kabacoff, pointing to a cluster of underused real estate with larger available parcels and few historic buildings. It's there -- between Iberville and the old Charity Hospital site -- that Kabacoff envisions a "major retail center," with the range of stores found at a suburban shopping center but built onto a much smaller footprint in a way that complements the city's historic architecture. Residential housing would be mixed with stores, which would front onto vibrant sidewalks and streets, he said.

"If you get the retail, you have transformed the city," he said.

Vision, and financing

Kabacoff, at once a shrewd businessman and a hopeless romantic when it comes to his hometown, said he believes the Iberville redevelopment could be "the most transformative" project of his lifetime.