Morial Convention Center Hall A gets a new look

October 25 2011 | Latest News

More multipurpose rooms are created for Hall A...

by Christian Moises, News Editor

October 24th, 2011

Hall A of the New Orleans Morial Convention Center will get a yearlong makeover starting in December to break up the 100,000-square-foot main space into several multipurpose rooms.
(rendering courtesy New Orleans Morial Convention Center)

“It creates a sense of arrival for guests unlike it’s ever had before with a new façade on the corner of Julia Street and Convention Center Boulevard,” said Tim Hemphill vice president of sales and marketing.

“One of the New Orleans’ competitive disadvantages was we don’t have a large ballroom,” he said. “The other impetus was that there really has never been a sense of arrival. … We’re making every effort to give the attendee a place for them to say ‘I’m here.’”

Plans call for the following:

• 60,300-square-foot, column-free ballroom;

• 25,400-square-foot registration area;

• 10,500-square-foot entry lobby;

• 5,700-square-foot executive lounge;

• 4,660-square-foot junior ballroom;

• 3,420-square-foot outdoor terrace overlooking Convention Center Boulevard; and

• 980-square-foot indoor balcony.

Hemphill said the space, which can accommodate up to 3,000 people in theater-style seating, will still be used for exhibit space, but the goal is to attract smaller meetings that the center is too big for but can’t fit into a hotel.

“We feel like whatever space is given up will be outweighed by the benefits of attracting a newer piece of business and prettying up the boulevard,” he said, adding that Hall A will have carpet and the latest audio and visual technology once completed.

Hemphill said some conventions in 2010 have had to be moved around to accommodate construction, but they’re already booking the renovated space for 2013.