N.O. area hotel occupancy up 13 percent in 2010

January 31 2011 | Latest News
2010 was a big year for New Orleans against 2009...

Monday, January 24, 2011
CityBusiness staff reports

New Orleans area hotels ended 2010 on a high note, posting a nearly 13 percent increase in occupancy throughout the year compared with 2009, according to Smith Travel Research.

The New Orleans area had the 11th highest occupancy among the Top 25 markets last year at 64.7 percent, up from 57.4 percent in 2009. That beat the national average of 57.6 percent, up from 54.4 percent a year earlier. Meanwhile, rooms were going for an average of $115.87 a night, the ninth highest rate. That was up from $113.80 in 2009.

The New York area had the highest occupancy and room rate in 2010 at 80.9 percent and $232.29 a night, respectively, while the Norfolk-Virginia Beach, Va., area had the lowest occupancy rate at 53.3 percent and Detroit had the cheapest rooms at $74.49. Nationwide, rooms went for $98.08 in 2010, down from $98.17 a year earlier.

On a monthly basis, New Orleans area hotels had the 10th highest occupancy rate in December, down from the fifth highest rate in November. The 50.7 percent rate was down from 66.8 percent in November and from 53.1 percent during the same month a year ago.
Oahu Island, Hawaii, had the highest rate at 79.8 percent, while the Norfolk-Virginia Beach, Va., area had the lowest at 38.9 percent.

Meanwhile, rooms in the New Orleans area were the 11th most expensive at an average of $101.80 a night, down from $125.11 in November and from $121.08 during the same month a year ago. The New York area was the most expensive at $282.38, while Norfolk-Virginia Beach, Va., had the lowest average nightly rate at $70.72.

The national occupancy rate was 46 percent, down from the 53.3 percent rate in November and from 43.6 percent in December 2009. The average nightly room rate was $96.22, down from $96.70 in November but up from $94.45 a year ago.

The New Orleans area includes Jefferson, Orleans, Plaquemines, St. Bernard, St. Charles, St. James, St. John and St. Tammany parishes.•