New Orleans tops ADR, RevPAR weekly increases

October 25 2012 | Latest News
October 25, 2012
By Rachel Spann Urrie,

HENDERSONVILLE, Tennessee—New Orleans reported the largest increases in average daily rate and revenue per available room during the week of 14-20 October 2012, according to data from STR, parent company of

The market’s ADR rose 20% to $161.95 and its RevPAR increased 36% to $137.13. Hotels in New Orleans also posted an average occupancy of 84.7%, up 13.3% from the year before.

Overall, the U.S. hotel industry’s occupancy rose 1.9% to 67.3%, its ADR was up 4.2% to $110.13 and its RevPAR increased 6.2% to $74.16.

Among the top 25 markets, Detroit posted the largest occupancy gain, increasing 16.4% to 74.5%. Orlando, Florida, posted the only double-digit decrease, falling 11.5% in occupancy to 68%.

Orlando also reported the largest decreases in ADR (-8.7% to $93.83) and RevPAR (-19.2% to $63.80) for the week.

Three markets, other than New Orleans, achieved ADR increases of more than 10%: San Francisco/San Mateo (+18%to $206.29); Detroit (+11%to $84.20); and Oahu Island, Hawaii (+10.2% to $187.74).

Four markets, excluding New Orleans, experienced RevPAR increases of more than 15%: Detroit (+29.2% to $62.74); San Diego (+22.3% to $105.46); San Francisco/San Mateo (+21.9% to $182.71); and Denver (+18.6% to $79.21).

Among the chain-scale segments, the independent segment reported the largest occupancy increase, up 2.8% to 63.7%, followed by the midscale segment (+2.7% to 59.9%) and the upper-midscale segment (+2.6% to 70.2%).

The upper-upscale segment rose 5% in ADR to $167.59, reporting the largest increase in that metric, followed by the independent segment with a 4.6% increase to $105.19.

The independent segment (+7.5% to $67) and the upper-midscale segment (+6.7% to $70.04) reported the largest RevPAR increases for the week.