AHLA's State of the Industry Report outlines the forecasted state of the hotel industry in 2021 and into the immediate future. The report examines the high-level economics of the hotel industry’s recovery, the specific impact on and eventual return of business travel, and consumer travel sentiments.
REPORTS KEY FINDINGS
Half of U.S. hotel rooms projected to remain empty
Leisure and hospitality sector ended 2019 down 4 million jobs
Hotels to add 200,000 direct jobs, but remain 500,000 below 2019 levels
Business travel expected down 85% through April
56% of consumers expect to travel for leisure
Nearly half of consumers see vaccine distribution as key to travel